NetEnt Introduces Casino Titles to the US Simulated Gaming Market
Swedish developer and provider of gaming solutions NetEnt announced it had inked a partnership agreement with GameAccount Network Plc, which recently re-branded to GAN, to supply its casino games within the borders of the United States through the latter company’s platform for Simulated Gaming.
Although Simulated Gaming does not offer real-money betting options, it will give NetEnt the opportunity to attract the attention of a new range of gambling customers at a time when state legislators are discussing the potential legalization of online gambling.
NetEnt will offer a variety of its most popular online casino titles on the websites of a number of land-based casino venues. Thus, the Scandinavian gaming supplier intends to target “the traditional land-based environment” and its community. The games will be rolled out in several phases.
According to NetEnt, Simulated Gaming will give the company the chance to establish itself in the North American regulated online casino markets, despite the fact there will be no considerable revenue impact from those operations.
Commenting on the partnership agreement, NetEnt Americas Managing Director Björn Krantz said that they are extremely excited to introduce their product offering to the US Simulated Gaming market. The partnership with GAN is expected to give land-based gambling venues across the US the chance to roll out NetEnt’s casino titles and to draw the attention of more players ahead of the possible legalization of online gambling.
The executive further noted that it is part of their growth strategy to present North American gaming customers with their products.
Dermot Smurfit, Chief Executive Officer of GAN, said that they are extremely happy with the chance to support the gaming supplier’s entry into the US gambling market and that they welcome NetEnt’s product offering “onboard [their] Simulated Gaming platform.”
Recently, the Swedish company announced that its casino content has been approved to go live in New Jersey under the Borgata and bwin.party brands. The selected online games are to be officially launched in the months to come. NetEnt has signed similar agreements with Golden Nugget and Caesars Interactive Entertainment and the New Jersey Division of Gaming Enforcement is expected to give the necessary approvals anytime soon.
Apart from its strategic partnerships with North American gambling operators, the Swedish supplier recently inked an agreement with Danish gaming company Danske Spil. Furthermore, its online casino titles went live in Spain with Paf, 888, and Premiere Megaplex.